Welcome! Thank you for your visit. I have a lot to say, but I will respect your time and I will keep it very simple.
In the stunning historical city of Lisbon, Portugal, during the '80s, a female painter and one interior designer (whom father and uncle were architects) gave birth (again) to a little man — me. I grew up in a cultural environment, which defined my passions for creativity and, consequently, my professional path as an animator, designer, and illustrator. I owe a lot to one of the most influential investors of my life — my beloved late Grandmother. I spent a lot of my childhood with her. She used to call me TONE.
This photo is not Lisbon, Portugal.
But it's me inside an extinct volcano.
But it's me inside an extinct volcano.
Biography
I was born to create.
I was born in the '80s in Lisbon, Portugal. After completing Design graduation, I started my independent professional journey. As a young fresh-graduated, I might need self-improvement and life experiences to achieve better projects or even an outstanding job. So I moved one year to Barcelona to enroll in a Master's Degree in Branding. I came back to Lisbon with the title. Luckily, I signed with the leading branding company in Portugal — Ivity Brand Corp — and later with a prestigious multinational advertising agency — Leo Burnett Lisboa — and the rest is history. I find inspiration in everything life offers me.
Consequently, like nature, my works tend to be unique, and I leave my mark on them whenever I can. My biggest passions are something in between sculpture, illustration, and animation. Besides the business solutions I provide, sometimes these passions are suitable for your project. I am currently only working remotely from Lisbon. For more information, please get in touch:
studio@tonesegurado.com
Consequently, like nature, my works tend to be unique, and I leave my mark on them whenever I can. My biggest passions are something in between sculpture, illustration, and animation. Besides the business solutions I provide, sometimes these passions are suitable for your project. I am currently only working remotely from Lisbon. For more information, please get in touch:
studio@tonesegurado.com
Profile
Focus on creation.
I am a certified multi-award-winning animator, designer, and illustrator working in my studio, based in Lisbon. I have a BA in Design (IADE) and a Master in Branding (Elisava). Theoretic and pragmatic bases sustain my professional path.
My activity breathes art, design, and technology. My specialties are Design, Illustration, and Animation. In my career, I integrate many branding and advertising projects. This experience gives me skills beyond technique, achieving clients' desirable needs and expectations.
I have conquered many national, international, individual, and collective awards. They prove my merit, dedication, and passion for the profession. I recently got elected Best Illustrator of the year and received nominations for best designer and art director of 2021.
I highlight my communication, empathy, and determination from my soft skills. As well as proactivity, focus on quality and innovation, and desire for improvement.
My activity breathes art, design, and technology. My specialties are Design, Illustration, and Animation. In my career, I integrate many branding and advertising projects. This experience gives me skills beyond technique, achieving clients' desirable needs and expectations.
I have conquered many national, international, individual, and collective awards. They prove my merit, dedication, and passion for the profession. I recently got elected Best Illustrator of the year and received nominations for best designer and art director of 2021.
I highlight my communication, empathy, and determination from my soft skills. As well as proactivity, focus on quality and innovation, and desire for improvement.
Clients
This is the way.
With more than ten years of experience, I helped more than seventy businesses through my disentangled power. Some of them resulted in several awards — nine international, thirteen individually, and more than fifty collectively in the agency environment. In every single project, there is a concern to communicate strategical viewpoints. There are always expectations to manage and objectives to achieve. Despite sometimes the demand only asks for accomplishments. If You are brave and a challenger, it may sound like a cliché: I want to make You comfortable. How? By delivering You solutions to generate more sales. Consequently, You get more time to enjoy your life away from stress. We will brag about it.
Awards
Luck appears for its pursuers.
+70
Helped
Businesses
+11
Individual
Awards
+13
International
Awards
+50
Collective
Awards
I've been distinguished for singular and collective works by prestigious experts from the industry. I usually don't look for awards, but luckily, I have conquered some local and international, maybe because the best people surrounded me. In 2011, I moved to Barcelona and missed my country's cultural heritage. I illustrated a set of Portuguese historical characters for theFestas de Lisboa (Sardines Contest) to fulfill that feeling. They're a national success because of the symbolism they carry. They also got selected for the 500 sardines book, a collection of most loved sardines between 2003 and 2013. In 2012, I started working with Ivity Brand Corp — the leading Portuguese branding agency. I was part of an award-winning team recognized as The Best Design Agency of Portugal in multiple national festivals. However, in 2014, I partnered with João Amaral(AMRL) for the Young Lions Portugal competition. We solve a design briefing with Inverted discoveries, winning a Bronze. The following year, 2015, I got shortlisted in Festas de Lisboa for the illustration I created: Portuguese Terrace — a tribute to my beloved dog named Picasso. I partnered again with João and projected Minimall, winning the Gold Prize and leading us to Cannes Lions representing Portugal. Next year, I signed with Leo Burnett. In 2018, I helped Leo Burnett Lx conquer several awards, namely The Best Agency of 2018 in CCP Awards. Thanks to that, I got two elections as The Best Illustrator and The Best Designer of 2018. In 2020, I moved further, and I projected ºOrbit for Huawei Theme Design Awards, winning Inspirational Spark. In 2021, I left Leo Burnett Lisboa and started my independent business. Although I am not on that team anymore, my work for Guinness is still getting awards. In CCP, they got two golds and seven silvers. In ADCE, they conquered a Silver. Recently, I got elected Best Illustrator and received nominations for best designer and art director of 2021. Nowadays, I can get the same adrenaline of mystery by creating purpose-built solutions.
Full clickable list:
- 1st PLACE // Winning Entry 2023 // Nina And Noun // @ Nouns Short Stories Animation Festival 2023;
- BEST // Illustrator Of The Year 2021 // António Segurado // @ CCP National Creativity Ranking 2022;
- BEST // Illustrator Of The Year 2021 // António Segurado // @ CCP National Creativity Ranking 2022;
- NOMINATED // Best Designer Of The Year 2021 // António Segurado // @ CCP National Creativity Ranking 2022;
- NOMINATED // Best Art Director Of The Year 2021 // António Segurado // @ CCP National Creativity Ranking 2022;
- SILVER AWARD // Craft - Illustration // Print & Outdoor // Guinness // Six Nations // Leo Burnett Lisboa @ ADCE* Awards 2021;
- GOLD // Design & Communication Illustration // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- GOLD // Advertising Illustration OOH and Print // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SILVER // Advertising Print // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SILVER // Advertising Print Campaign // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SILVER // Advertising Art Direction // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SILVER // Advertising Print // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SILVER // Advertising Mupi // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SILVER // Advertising Campaign OOH // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SILVER // Advertising Poster // Guinness // Six Nations // Leo Burnett Lisboa @ CCP Awards 2021;
- SHORTLIST // Interactive Digital // Guinness // Padrinho Patrick // Leo Burnett Lisboa @ CCP Awards 2021;
- SHORTLIST // Interactive Digital // Guinness // Padrinho Patrick // Leo Burnett Lisboa @ CCP Awards 2021;
- INSPIRATIONAL SPARK // UI Design // ºOrbit // Antonio Segurado @ Huawei Theme Design Awards 2020;
- SHORTLIST // Environmental Design // Buondi / Ecomovel / Publicis Lisboa @ CCP Awards 2019;
- BEST // Designer Of The Year // Antonio Segurado @ CCP National Creativity anking 2018;
- BEST // Illustrator Of The Year // Antonio Segurado @ CCP National Creativity Ranking 2018;
- NOMINATION // Promotions & New Media // Unnecessories / Publicis Portugal @ ADCE* Awards 2018;
- MEMBER CLUB GOLD AWARD // Websites // Interactive & Mobile // Muro / Leo Burnett Lisboa @ ADCE* Awards 2018;
- MEMBER CLUB GOLD AWARD // UX/UI Design // Interactive & Mobile // Muro / Leo Burnett Lisboa @ ADCE* Awards 2018;
- MEMBER CLUB GOLD AWARD // Interactive & Mobile // Any Other // Muro / Leo Burnett Lisboa @ ADCE* Awards 2018;
- MEMBER CLUB GOLD AWARD // Content Ideas // Integration & Innovation // Muro / Leo Burnett Lisboa @ ADCE* Awards 2018;
- MEMBER CLUB GOLD AWARD // Promotions & New Media // Unnecessories / Dacia / Publicis Portugal @ ADCE* Awards 2018;
- BEST // Agency Of The Year // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // Relationship MKT Agency // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // PR Agency // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // Media Agency // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // Interactive Digital Agency // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // Advertiser Of The Year // CML // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // Interactive Digital Advertiser // CML // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // Media Advertiser // Optivisao // Out of Focus // Leo Burnett Lisboa @ CCP Awards 2018;
- BEST // Relationship MKT Advertiser // Renault Groupe // Publicis Lisboa @ CCP Awards 2018;
- GOLD // Ux Design // CML // Muro: A greater wall // Leo Burnett Lisboa @ CCP Awards 2018;
- GOLD // Editorial Design // Books // Circulo das Lojas // The things that things tell // Leo Burnett Lisboa @ CCP Awards 2018;
- GOLD // Events & Brand Activation // CML / Muro: A greater wall / Leo Burnett Lisboa @ CCP Awards 2018;
- GOLD // Media // CML / Muro: A greater wall / Leo Burnett Lisboa @ CCP Awards 2018;
- GOLD // Interactive Digital // Microsite // CML // Muro: A greater wall / Leo Burnett Lisboa @ CCP Awards 2018;
- GOLD // TV Media // Optivisao // Out of Focus // Leo Burnett Lisboa @ CCP Awards 2018;
- GOLD // TV Media Commercial // Optivisao // Out of Focus // Leo Burnett Lisboa @ CCP Awards 2018;
- GOLD // Media Utility // Renault // Share the Future // Publicis Lisboa @ CCP Awards 2018;
- GOLD // Relationship MKT // E-commerce // Dacia // Unnecessories // Publicis Lisboa @ CCP Awards 2018;
- SILVER // Interactive Digital Campaigns // CML / Muro: A greater wall // Leo Burnett Lisboa @ CCP Awards 2018;
- SILVER // TV Media Sponsorship // Optivisao // Out of Focus // Leo Burnett Lisboa @ CCP Awards 2018;
- SILVER // Events // Brand Activation POS // Dacia / Unnecessories / Publicis Lisboa @ CCP Awards 2018;
- BRONZE // Integrated Project // CML / Muro: A greater wall / Leo Burnett Lisboa @ CCP Awards 2018;
- BRONZE // Advertising // Alternative Media // CML / Muro: A greater wall / Leo Burnett Lisboa @ CCP Awards 2018;
- BRONZE // PR // CML // Muro: A greater wall // Leo Burnett Lisboa @ CCP Awards 2018;
- BRONZE // ID Design // CML // Muro Festival ID // Leo Burnett Lisboa @ CCP Awards 2018;
- BRONZE // UI Design // CML // Muro: A greater wall // Leo Burnett Lisboa @ CCP Awards 2018;
- BRONZE // Relationship Digital Direct MKT // Circulo das Lojas // The things that things tell // Leo Burnett LX @ CCP Awards 2018;
- BRONZE // Relationship Digital Direct MKT // CML // Muro: A greater wall // Leo Burnett LX @ CCP Awards 2018;
- BRONZE // Media Integration // Optivisao // Out of Focus // Leo Burnett LX @ CCP Awards 2018;
- BRONZE // Advertising OOH // CML // Muro: A greater wall // Leo Burnett Lisboa @ CCP Awards 2018;
- BRONZE // Interactive Digital Branded Content // Circulo das Lojas // The things that things tell / Leo Burnett Lisboa @ CCP Awards 2018;
- BRONZE // Interactive Digital - Campaigns // Dacia // Unnecessories // Publicis Lisboa @ CCP Awards 2018;
- BRONZE // Interactive Digital - Multiplatforms Project // Dacia // Unnecessories // Publicis Lisboa @ CCP Awards 2018;
- SHORTLIST // Interactive Digital - Films // Dacia // Unnecessories // Publicis Lisboa @ CCP Awards 2018;
- SHORTLIST // Advertising // Best Film Campaign // Dacia // Unnecessories // Publicis Lisboa @ CCP Awards 2018;
- SHORTLIST // Interactive Digital // Microsite // Dacia // Unnecessories // Publicis Lisboa @ CCP Awards 2018;
- SHORTLIST // Design // CTT Postmen / Fernando Chaves + Antonio Segurado @ Cannes Young Lions Portugal 2016;
- BEST // Design Agency of the Year // Ivity Brand Corp @ Meios e Publicidade 2016;
- GOLD // Design // Minimall // Joao Amaral + Antonio Segurado @ Cannes Young Lions Portugal 2015;
- SHORTLIST // Illustration // Festas de Lisboa @ EGEAC Contest 2015;
- BRONZE // Design // Inverted Discoveries / Joao Amaral + Antonio Segurado @ Cannes Young Lions Portugal 2014;
- BEST // Design Agency Of The Year // Ivity Brand Corp
@ CCP Awards 2014; - BEST // Design Agency Of The Year
@ Meios e Publicidade 2013; - SHORTLIST // Illustration's collection // Festas de Lisboa
@ EGEAC Contest 2011.
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